What’s a “purple rabbit”? It’s marketer’s slang — our slang, really — for the ideal mix of marketing, media, and messaging. In this week’s brief business-boosting pitch, I’m going to talk about these important “Three M’s.” […]
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Does the term “inbound marketing” have any meaning or relevance to you? If you have a website for your business or organization, it should — and it can. […]
Have you ever read a story in a magazine about a product or service, and afterward thought to yourself, “Wow, I could use that.” Or, “Wow, I’d like to know more about it.” If so, then you’ve probably just read a very effective advertorial. […]