From the Editor’s Desk: Is Advertising Dead?


Setting the Record Straight on What Effective Advertising is and Why You Should Rethink Your Advertising Plan In January of 2018, I went to a Leadership Summit hosted by the Great Winter Haven Chamber of Commerce.  The keynote speaker of the event was incredible and, I have to say, very inspiring. David Salyers, the current VP of National, Regional, and Local Marketing for Chick-Fila-a, spoke on the topic [...]