Blog
-
From the Editor’s Desk: Is Advertising Dead?
Setting the Record Straight on What Effective Advertising is and Why You Should Rethink Your Advertising Plan In January of 2018, I went…
-
Three M’s of Target Marketing: How to Become a Purple Rabbit
What’s a “purple rabbit”? It’s marketer’s slang — our slang, really — for the ideal mix of marketing, media, and messaging. In this…
-
Attract New Prospects with Inbound Marketing
Does the term “inbound marketing” have any meaning or relevance to you? If you have a website for your business or organization, it…
-
What makes a good advertorial?
Have you ever read a story in a magazine about a product or service, and afterward thought to yourself, “Wow, I could use…