Understanding how content gets seen on Facebook can help your business show up more in your target audience’s feed. If your strategy is “throw the spaghetti at the wall and see what sticks,” you are wasting your time, energy, and money. The platform’s algorithm decides what gets seen, when, and by whom. And while it’s always evolving, the good news is you don’t need to guess. At Central Florida Media Group, we help businesses create content that works with the algorithm, not against it.
Here’s what’s happening behind the scenes:
The Algorithm Looks for Relevance
The Facebook algorithm ranks every piece of content based on how likely it is to matter to a specific user. It considers who posted it, what type of content it is (video, photo, link), and how similar posts have performed in the past.
In simple terms, Facebook wants to show users content they’ll engage with. That includes posts from friends, groups, and pages they already interact with, plus new content that’s likely to spark conversation.
So, if your post is relevant to your audience and encourages interaction, it has a better chance of being seen.
Use the Right Tools for the Platform
Facebook prioritizes content made using its built-in features. Reels, stories, polls, and even photo albums tend to perform better than external links or reposted videos (especially if they have another app’s watermark). If you’re only posting one kind of content, try mixing it up! It can really help push your content out to new audiences.
The algorithm also responds to how long people engage with your post. So, the more you can keep someone’s attention, through video hooks, carousels, or a lively discussion in the comments of a video, the better your chances are of showing up in more (and new!) feeds.
Timing Still Matters
The algorithm favors recent and new posts. Plus, early engagement in the form of likes, comments, and shares helps the algorithm decide your post is worth showing to more people.
Scheduling posts can help you stay consistent and hit the right posting windows, even on busy days. At Central Florida Media Group, we take the hassle out of social media management and can create a brand strategy with optimized and consistent posting.
Engagement Is a Two-Way Street
Facebook wants to see real interactions. If someone comments on your post, reply! Ask questions in your captions. Create content that invites a response. These actions show Facebook that your page isn’t just posting to stay relevant, you are building relationships.
You don’t have to be a tech expert to understand the Facebook algorithm. Just focus on creating content that’s helpful, engaging, and relevant to your audience. With the right strategy in place, you’ll stop chasing the algorithm and start working with it.
Need help building a content plan? Central Florida Media Group is here to help. Reach out today to learn more about our extensive digital marketing experience.