If you’ve ever opened a web page and felt instantly lost or overwhelmed by massive text blocks, the culprit was probably poor organization. In many cases, that means a lack of proper headings.
At Central Florida Media Group, we know websites need to be structured and easily broken into categories. Heading tags are more than just formatting. They play a big role in how people read your content and how search engines understand it. When done right, heading tags improve readability, boost SEO, and help guide users through your content smoothly. Keep reading for a full explanation of heading tags and how they can help your website rise in the search rankings.
What Are Heading Tags?
Heading tags are HTML elements used to organize content. Imagine your content as a book. H1 is the book title, H2s are chapters, and H3s (and beyond through H6) are subheadings within those chapters. This structure makes it easier for readers to scan, and for Google to interpret the purpose of each section.
Though there are six levels, most pages use H1–H3 the most. H1 is typically your main title. Each following tag helps you break the page into digestible parts.
Why They Matter
Search engines like Google read your heading tags to figure out what your page is about. If you want to rank higher in search results, your content needs to be easy to scan and understand. Headings help with that.
They also make life easier for your visitors. Well-written headings help people quickly find what they need, especially on mobile. And when headings are used properly, they improve accessibility for screen readers, too.
Best Practices
We use these best practices when creating websites and working on blogs for our clients at Central Florida Media Group. Starting with a clear outline and structured heading strategy helps us build content that is easy to read, optimized for SEO, and aligned with your business goals.
- Use only one H1 per page. This is the headline and tells everyone what the page is about.
- Use H2s to break the page into sections, and H3s–H6s to go deeper.
- Don’t skip levels. Keep the hierarchy clean and logical.
- Include keywords naturally in your headings, but don’t overdo it.
- Be consistent. Use the same capitalization style across all headings. Feeling unsure? Check the AP Style Guide for help.
- Make your headings helpful, not just for SEO, but for the real people reading them.
With smart, well-organized headings, you’re helping both your audience and search engines understand what you have to offer. Central Florida Media Group helps businesses create content that is both user-friendly and search engine ready. If you’re ready to turn your website into a more powerful tool, we’re here to help.