As one of the largest industries in the state of Florida (second, only to tourism) and with 10 million acres of farmland, agriculture is a driving force that helps keep the economic wheels in motion. Such a powerhouse requires farmers— as well as companies that serve the ag industry— to be on the cutting edge of technology and utilize smart farming practices that maximize on efficiency and production, while at the same time consider our environment and sustainability. But what about a marketing plan?
Here at Central Florida Media Group, we have a saying: “Early to bed, early to rise, work real hard and advertise.”
It’s catchy, but it’s also a friendly reminder that smart farming practices alone will not grow a company the way it grows a crop. If you feel like your agriculture operation needs to start thinking smart about its own marketing plan, we couldn’t agree more. Here’s some of the ways we help our current agriculture clients generate leads through target marketing:
- Native and other forms of niche print advertising that reaches your potential customers. Whether you’re trying to reach the consumer to educate them about your commodity and increase buyer demand during your harvest window, or get your product or service in front of a particular agriculture commodity group, we help you strategically get your messaging in front of the right audience and generate quality leads for you agri-business.
- Website development and Search Engine Optimization. Is your website a virtual business card, or does it produce value-added content that brings your customers or potential customers back to your website again and again? Is your website fully responsive, meaning that your potential customer can view your website from a tablet in the field, or from a smartphone in the grove? If your website does not generate leads for your business, then it’s time to consider a redesign that works.
- Blog and social media management. As part of a lead-generating marketing plan, we work with our agriculture clients to cultivate a strategic messaging plan across a blog and social media platforms. That means that our client’s message is not only getting in front of an audience that’s already looking for their product or service, but it also means that the audience finds the message interesting and engaging, which in-turn produces a quality lead for the agri-business.
- Results-driven; farmer-approved. No one understands a results-driven business plan better than a grower or rancher, who depends on the results of his annual harvest to keep his agri-business a growing success. In the same way, our marketing plans are results-driven and completely traceable, meaning that the process is transparent and each lead generated is a potential new customer for your agri-business.
Are you ready to put a lead-generating marketing plan to work for your agri-business? Fill out the form below, and one of our team members will contact you.