As one of the most innovative industries, the medical field is ever-changing and ever-growing. Increased regulations and medical coding, such as the Affordable Care Act and the ICD-10 conversion, are bringing about big changes to the industry. Add to that an increasing consumer demand, since Florida currently has the third most populous state in the country with more people moving here each year, and suddenly you have a unique opportunity to grow your medical business. But how?
Here at Central Florida Media Group, we’re on the pulse of helping our medical companies large and small grow their business through selective media strategies.
Here are some of the ways we help our current medical clients generate leads through targeted marketing:
- Native and other forms of niche print advertising that reaches your potential customers. Whether you’re trying to reach the consumer to educate them about your services and draw new patients, or get your product or service in front of a particular medical group, we help you strategically get your messaging in front of the right audience and generate quality leads.
- Website development and Search Engine Optimization. Is your website a virtual business card, or does it produce value-added content that brings your existing patients or potential customers back to your website again and again? Is your website fully responsive, meaning that your potential customer can view your website from a tablet or a smartphone? If your website does not generate leads for your business, then it’s time to consider a redesign that works.
- Blog and social media management. As part of a lead-generating marketing plan, we work with our medical clients to cultivate a strategic messaging plan across a blog and social media platforms. That means that our client’s message is not only getting in front of an audience that’s already looking for their product or service, but it also means that the audience finds the message interesting and engaging, which in-turn produces a quality lead for the medical business or facility.
- Results-driven; physician-approved. No one understands a results-driven business plan better than a physician, who depends on attracting new and retaining existing patients to keep his practice a growing success. In the same way, our marketing plans are results-driven and completely traceable, meaning that the process is transparent and each lead generated is a potential new customer for your medical business or practice.
Are you ready to put a lead-generating marketing plan to work for your medical business? Fill out the form below, and one of our team members will contact you.