Voice search isn’t a concept from the future; it is here right now. According to a report from Vixen Labs, more than one in four consumers in the U.S. and U.K. use voice assistants daily, whether they’re asking for directions, finding a nearby restaurant, or checking the weather. For small businesses, that means your potential customers are literally speaking their needs into existence. The question is…will they find you?
What Is Voice Search?
Voice search allows users to speak their questions out loud instead of typing them. Current examples would be AI assistants like Siri, Alexa, or Google Assistant. Instead of typing “Italian restaurant Orlando,” a user might ask, “What’s the best Italian restaurant near me?” These spoken searches are longer, more conversational, and often hyper-local. Because of that, they require a slightly different approach to search engine optimization (SEO).
Here’s how to get your website voice-search ready:
Use Conversational Keywords
When people use voice search, they speak in full sentences or questions. Optimize your content with natural, conversational phrases like “Where can I find…” or “What’s the best way to…” rather than short keyword strings.
Aim for Featured Snippets
Voice assistants often pull answers from “position zero.” This is the featured snippet at the top of Google search results. Create content with clear, concise answers (40-50 words) and use bullet points or numbered lists when possible to increase your chances of being chosen.
Here’s a tip: If adding these areas of copy to your website feels clunky, an “FAQ” section can provide conversational keywords and featured snippet answers.
Prioritize Local SEO
A huge percentage of voice searches include phrases like “near me.” Claim and update your Google Business Profile, add location-specific keywords to your site, and encourage reviews from happy customers. For example, a local HVAC company can boost voice search visibility by creating city-specific service pages.
Keep Your Website Fast and Mobile-Friendly
Voice search users expect instant answers and instant search results. A slow website can push you out of the running amongst your competitors. To give your site a faster load time, you can compress images and make sure your site looks great on mobile devices. Sites like WordPress even have a mobile view option when designing your site to make sure your top content is easily accessible by a phone user.
Voice search isn’t just a tech trend and shouldn’t be ignored as a moving force in digital marketing. Approach this new developing search tool as an opportunity to connect with customers who are ready to act. At Central Florida Media Group, we help businesses build digital marketing strategies that include voice search optimization, so your brand shows up when (and where) it matters most. Ready to start? Reach out today.