Matt Cobble - October 29, 2014

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Don’t let those fake fans drag down your Facebook biz page

If you have a personal Facebook page with a goodly number of friends, it’s likely that some of them are fake. If you have a Facebook account for business and a high fan count, it could be that many of your fans are fake — and that could be a very big deal. Why?

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Matt Cobble - October 22, 2014

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‘Leftover’ Web design tips are much too good to go unshared

A few weeks ago, I made a couple of videos with Web design tips and tricks that I use as a guideline when I design. I had a few more tips that didn’t make it into the final cut, but I still think they are worth sharing, so here we go!

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Matt Cobble - October 15, 2014

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Move your website up search-engine ladders with these pointers

We are often asked: “How can I get my website to appear on the first page of Google, Yahoo, or Bing? This reminds me of the famous line from “The Lord of Rings” movies — and I paraphrase — “One does not simply get to the top of Google.”

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Matt Cobble - October 8, 2014

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Heads up, marketers: Social media user demographics shift

Social media is aging in American culture — and so are the groups of people using it. It’s “no longer just the realm of the young,” says Business Insider (www.businessinsider.com), which recently analyzed information from more than a dozen sources to discover who’s using social networks now.

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Matt Cobble - October 1, 2014

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Today’s good marketer has two essential things to remember

If you’re reading this, it’s highly likely that one of your business goals is to be a good marketer — maybe even a great marketer. If so, here’s something to keep in mind:

Just like an elephant, a good marketer never forgets. (more…)

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Matt Cobble - September 24, 2014

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What color is your business? The answer might surprise you

Of all of our senses, our sight has the greatest impact. When tasting a white wine dyed red, professional wine tasters described the sample as a red wine, and research shows that 84.7 percent of people choose which product to buy based primarily on the color of the product. So, visual cues are very important in the business market. (more…)

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