Matt Cobble - November 25, 2014

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Keep your social media campaign going strong during the holidays

It’s the holiday season. Don’t you love it? For most folks, activities are far from the routine. While many are rushing about and trying to get so many things done, others are slowing down with the full intention of enjoying some extra time off.

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Matt Cobble - November 19, 2014

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Stock up with these 5 essential — and free — digital marketing tools

Boosting your digital marketing efforts — and then learning how well those efforts are working for you — doesn’t have to cost you an arm and a leg. Many digital marketing tools fall into the “Free!” category. Here are five freebies that I consider to be essential:

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Matt Cobble - November 12, 2014

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Preventing e-newsletter bloopers before they happen

Not too long ago I received an e-newsletter from Panera Bread with a special offer. Now, if you know what it feels like to be a kid in a candy store, then you know how I feel about special offers from Panera.

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Matt Cobble - October 29, 2014

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Don’t let those fake fans drag down your Facebook biz page

If you have a personal Facebook page with a goodly number of friends, it’s likely that some of them are fake. If you have a Facebook account for business and a high fan count, it could be that many of your fans are fake — and that could be a very big deal. Why?

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Matt Cobble - October 22, 2014

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‘Leftover’ Web design tips are much too good to go unshared

A few weeks ago, I made a couple of videos with Web design tips and tricks that I use as a guideline when I design. I had a few more tips that didn’t make it into the final cut, but I still think they are worth sharing, so here we go!

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Matt Cobble - October 15, 2014

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Move your website up search-engine ladders with these pointers

We are often asked: “How can I get my website to appear on the first page of Google, Yahoo, or Bing? This reminds me of the famous line from “The Lord of Rings” movies — and I paraphrase — “One does not simply get to the top of Google.”

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