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In the dynamic world of digital marketing, establishing a strong and consistent brand voice for your… Read more: The Power of Content Pillars in Digital Marketing

Creating an online marketing strategy can feel like driving with no GPS. At Central Florida Media… Read more: Navigating the Long Road of SEO vs. the Green Lights of Google Ads

Are you prepared for Google’s next algorithm update? At Central Florida Media Group, we understand how… Read more: Stay on Top: How Google’s Latest Updates Can Make or Break Your Traffic

In a world that is chronically online, local Search Engine Optimization is a crucial strategy for… Read more: Harness the Power of Local SEO for Your Small Business

The buzz around AI-generated content is impossible to ignore. Programs like ChatGPT promise to streamline your… Read more: Beyond the Hype: Why AI Content Can Fall Short

In today’s fast-paced digital world, most businesses are finding their customers online with social media platforms.… Read more: Ditch the Doubt: Chatbots Can Transform Your Business

For small businesses, standing out online can feel like a challenge, but Google Business Profile (GBP)… Read more: Why Every Small Business Needs a Google Business Profile

Have you ever wondered why so many companies put “link in comments” on their social media… Read more: Link Wars: Posts vs. Comments — What Drives Better Engagement?

When you begin planning your website design, typography might seem like a small detail, but it… Read more: The Power of Typography: Small Details Make a Big Impact on Your Website

When writing SEO-friendly content for your website or blog, you must remember it is more than… Read more: Writing for People and Search Engines: The Art of Balanced Content

In the world of email marketing, timing is everything. Send too few emails, and your audience… Read more: All in the Timing: How Often Should You Really Be Sending Marketing Email?

If you’re working to build a strong digital footprint, you know that SEO is a crucial… Read more: From Likes to Links: Use Social Media to Boost Your SEO

Are you reading this from your phone? There’s a good chance you are, which is why… Read more: Dialed In: Enhance User Experience With a Focus on Mobile Website Strategy

When building a strong digital marketing strategy, don’t forget to include blogging. Blogging consistently keeps your… Read more: Keep Calm and Blog On: Why Frequency of Blog Posts Fuels SEO Success

Search Engine Optimization (SEO) can have a huge impact on your online visibility. And in the… Read more: The Missing Link: How Internal Connections Elevate Your SEO Game

Social media is constantly changing, but staying up to date with current trends without losing sight… Read more: Trend Lightly: Keeping Focus in the Fast-Paced Social World

When it comes to content creation, the pressure to consistently produce strong content can be a… Read more: Striking a Balance Between Quality, Quantity in Content Marketing

Social media can be a powerful tool for driving traffic to your site. However, it takes… Read more: 5 Ways to Maximize Your Website Traffic With Social Media

Social media has turned into so much more than just posting photos or sharing a status… Read more: How Can You Get Your Social Media to Stand Out?

If there is a golden rule in digital marketing –  it is that “consistency is key.”… Read more: Consistency Is Key in Digital Marketing

Social proof, also called informational social influence, is a term that was coined in 1984 by… Read more: The Power of Social Proof in Marketing

Your brand has a great product or service. You’ve got great traffic coming in from your… Read more: Top 5 Reasons Visitors Leave Your Website (and How To Fix Them!)

As a brand, it’s essential to understand your target audience. Not just their age and location… Read more: Understanding the Psychology of Social Media Engagement

Imagine hosting a grand opening of your business, but when it is time to open the… Read more: Skipping a Website Stress Test Can Result in a Stress Fest

Google Ads (formerly Google AdWords) are a fantastic way to highlight your business and drive traffic… Read more: Don’t Get Stymied by Ineffective Google Ads Keywords

There are two giants when it comes to online advertising, the ever-present Meta (Facebook/Instagram) and the… Read more: Facebook Ads vs. Google Ads: What’s Right for You?

Data breach emails. Phishing scams. Annoying pop-ups. Website security is more than just internet vocabulary. It… Read more: Website Security Is More Important Than You Think

Digital platforms dominate our daily lives, so it is easy to assume that print advertising has… Read more: Even in a Digital World, Print Ads Still Resonate With Readers

We all know the saying, “You never get a second chance to make a first impression.”… Read more: 5 Key Elements That Can Make (or Break) Your Website

Social media has become a crucial platform for businesses to connect with their audience, build brand… Read more: She Said What?! Navigating Negative Comments on Your Company’s Social Media

Having a robust online presence is essential for any business looking to thrive. At Central Florida… Read more: Google Ads Drives Online Presence and Conversions. Are You Missing Out?

As the social media landscape evolves, Facebook remains a powerhouse when it comes to connecting businesses… Read more: Say “Yes” to Engagement!

In the ever-evolving realm of digital marketing, understand the nuances of the Facebook algorithm is essential… Read more: Master the Facebook Algorithm to Enhance Ad Performance

In the realm of marketing and advertising, the term “target audience” holds significant weight. It refers… Read more: Target Audiences Guide Campaigns and Success

In the dynamic realm of digital advertising, understanding and optimizing your campaigns is essential for success.… Read more: Unlocking Digital Advertising Insights: The Power of UTM Codes

Print advertising continues to be a powerful medium for reaching audiences, but even the most seasoned… Read more: Avoiding Pitfalls: Common Mistakes in Print Advertising

In an era dominated by digital marketing, it is easy to underestimate the impact of traditional… Read more: Is Your Print Advertising On Target? Here’s How to Tell

Even in a digital age, online marketing isn’t the only way to go about promoting your… Read more: Print Advertising Isn’t Dead: Here’s Why

Many small business owners think they don’t need a social media presence. Many have the impression… Read more: Think Your Small Business Doesn’t Need a Social Media Presence? Think Again

Sponsored content has been around for quite some time, and for good reason. It’s a powerful… Read more: Get in Front of Your Target Audience With Sponsored Content

To reach a broader audience and build brand loyalty, businesses need to stay connected to their… Read more: Get in Front of Your Target Audience With Newsletters

Social media metrics provide essential data that enables you to analyze the success of your social… Read more: Social Media Metrics You Need to Know in 2024

One of the things we specialize in here at Central Florida Media Group is building and… Read more: Can You Spot (and Stop) the Bot?

Launching your website is an exciting milestone for your brand. It means a whole new way… Read more: Website Baby Steps: Getting On the Right Path

First impressions can make or break you, and that goes for websites as well. When users… Read more: What First Impression Does Your Website Make?

It’s not just what you say, it’s how you say it. Whether it’s for interpersonal communication… Read more: Does Your Website Match Your Brand’s Voice?

Creating a consistent brand identity is essential for being recognized by your customers. But how can… Read more: Avoid a Brand Identity Crisis

So you’ve enlisted the help of a professional team to help build your website. At Central… Read more: How to Communicate With Your Website Designer

Your business needs a website, and we’re here to help. Rather than navigating with freelance designers… Read more: Building a Website? Trust the Process

Your business needs a website, and whether you’re doing a complete overhaul or starting from scratch… Read more: Do Your Homework Before You Build a Website

Search engines — they’re constantly changing their algorithms and specifications to better deliver results to their… Read more: The Journey to Your Site: How Search Engines Work

Social media is a powerful tool for small businesses in many ways, but perhaps the most… Read more: Social Media Indispensable for Attracting, Retaining Customers

SEO, or Search Engine Optimization, is essential if you want to build your brand’s presence online.… Read more: There’s More to SEO Than You Think

Social media is a powerful tool for building your brand or business, but without engagement from… Read more: Want to Increase Engagement on Social Media? Here’s How

You may not realize it, but email is one of the most powerful marketing tools available.… Read more: Top 5 Reasons You Should Be Using Email Marketing

One of the most powerful tools for building your brand is content marketing. With a good… Read more: Harness the Power of Content Marketing

There are a variety of digital advertising techniques that you can use to reach your target… Read more: What Is Native Advertising, and How Can You Use It To Your Advantage?

A lot of content is focused on striking while the iron is hot, grabbing onto that… Read more: The Case for Evergreen Content

Generative AI is the hot new topic on everybody’s lips. From generating lifelike images in Midjourney… Read more: While AI Can Be Tempting, Here’s Why You Want Our Writers Creating Your Blogs

Visual hierarchy is the act of putting your most important information or content at the top… Read more: What Is Visual Hierarchy and Why Does It Matter?

Cluttered websites look unprofessional and are hard to navigate. Users can easily get frustrated and click… Read more: Simple Navigation Is Important to Your Website’s Success

At Central Florida Media Group, we understand you need your customers to stay on the page… Read more: Make Your Site Easier to Read With 3 Simple Steps

When designing a website for your business, it’s important to take the mobile version into consideration… Read more: A Mobile-Friendly Website Is Essential These Days

Keywords are vital for your website, but which ones do you use and what’s the best… Read more: SEO Keywords: Why, How, and Best Practices

Security is a priority for us at Central Florida Media Group, and it should be for… Read more: Website Security in 5 Simple Steps

You may be wondering if your website needs a blog. The short answer is almost always… Read more: Blogs Offer Insight, Drive Traffic

Contact forms might seem like unnecessary add-ons to your website. Why bother when you can just… Read more: Contact Forms Take Your Site to the Next Level

Your website is down. Maybe the page won’t load, or you’re getting an error code when… Read more: Have a Plan in Place for When Your Website Goes Down

Whether your website has a lot of images, like in a product catalog, or only a… Read more: Image Format on Websites Matters More Than You Think

Just how fast does your webpage need to load? We answer those questions here.  Maybe you’ve… Read more: Time Is Money, so How Fast Should a Website Load?

Understanding what search engines are looking for is important for the success of your website. Your… Read more: What Is Your SEO Score, and How Can You Improve It?

If you’ve ever sat around painfully pondering what you’re going to post next on social media,… Read more: Are You Posting Without a Plan?

Check out some tips to get you started. Congratulations on being here! By reading this blog… Read more: New to the Digital Marketing Game?

Don’t let this opportunity pass you by! Social media has changed significantly since the days of… Read more: Social Media Is the New Marketing Base

At Central Florida Media Group, we’re always looking for ways to stay ahead of the curve.… Read more: Why Use Content Marketing?

Find out why Google says ‘Content is King’ and What that Means for Your Website’s Search… Read more: From the Editor: Google Has Crowned ‘Content’ the King

Marketing in the traditional sense follows the old family saying, “the loudest voice is the voice… Read more: How We Use the Power of Content Marketing to Generate Business for Our Clients

Setting the Record Straight on What Effective Advertising is and Why You Should Rethink Your Advertising… Read more: From the Editor’s Desk: Is Advertising Dead?

What’s a “purple rabbit”? It’s marketer’s slang — our slang, really — for the ideal mix… Read more: Three M’s of Target Marketing: How to Become a Purple Rabbit

Does the term “inbound marketing” have any meaning or relevance to you? If you have a… Read more: Attract New Prospects with Inbound Marketing

Have you ever read a story in a magazine about a product or service, and afterward… Read more: What makes a good advertorial?