Recently, I had the pleasure of visiting the Smith Family Ranch in Lakeland for one of our cover shoots. During our visit, Donna Smith graciously gave me a tour of their property, crops, barn, and diversification projects. You see, they’re not just ranchers. They also offer agritourism each fall by hosting a Cornfusion Crop Maze…
What’s a “purple rabbit”? It’s marketer’s slang — our slang, really — for the ideal mix of marketing, media, and messaging. In this week’s brief business-boosting pitch, I’m going to talk about these important “Three M’s.”
Does the term “inbound marketing” have any meaning or relevance to you? If you have a website for your business or organization, it should — and it can.
Have you ever read a story in a magazine about a product or service, and afterward thought to yourself, “Wow, I could use that.” Or, “Wow, I’d like to know more about it.” If so, then you’ve probably just read a very effective advertorial.