The buzz around AI-generated content is impossible to ignore. Programs like ChatGPT promise to streamline your workload, which can be an appealing solution for businesses struggling with content creation. But don’t be fooled by the hype. At Central Florida Media Group, we understand that AI has a place in helping small businesses, but it isn’t without its flaws. In fact, relying too heavily on this kind of technology can compromise your brand’s authenticity. Let’s explore why AI-generated content might not be the miracle cure-all solution some businesses are hoping for.
AI Generates, Writers Resonate
There’s no doubt that AI can create content. And while AI programs do excel at creating something that is grammatically correct and normally factual, it often lacks the special spark that makes writing memorable. Humans can bring a unique voice and storytelling to a piece that algorithms simply cannot replicate. For example, AI might “write” you a technically correct article or caption, but it won’t have the wit and relatability that truly resonates with your audience. If your brand relies on building genuine connections using AI 100% of the time to create your content isn’t going to represent you or your business well.
Robots Can’t Read the Room
One of the most glaring limitations of AI when it comes to content creation is its inability to understand and convey human emotion. Are the words technically and grammatically correct? Sure. But AI can’t translate context, tone, and sarcasm effectively. This creates a flat and robotic tone that can come off as boring or worse, tone-deaf. While AI may be a great idea for brainstorming ideas for your next blog post, you need a human writer to take those ideas and create meaningful and emotional text. Furthermore, AI-generated content often struggles to adapt to nuances of different industries or niches. For example, legal content requires very precise language but a marketing campaign for the same law firm may want a more relaxed or casual tone. AI lacks the flexibility to pivot.
AI Can Be Wrong
Although AI-generated content pulls from vast datasets and you can even load your own data and analytics into programs, it isn’t immune to errors. Some programs run on outdated information, sometimes up to or over a year old. This is particularly problematic in industries like healthcare or finance. Even with human oversight, the risk of errors can increase the workload rather than reduce it. Imagine generating all of this content quickly only to use employee hours to fact-check what should be quick solution.
Where Is *Your* Voice?
Your business and by proxy your brand voice is one of your most valuable assets in the digital landscape. Audiences are craving authenticity. So, your voice sets you apart in a crowded marketplace. AI struggles to mimic the subtleties of your brands tone, values, and personality. Most of the time, AI generated content feels a little too “cookie-cutter”. It will check the boxes but lacks the uniqueness that makes a brand memorable. Duolingo is known for unhinged and often wild social media presence – and that isn’t something AI created. For businesses wanting to stand out don’t rely on AI to create the same message it can generate for other businesses in your industry.
Just for fun, I asked ChatGPT to write a paragraph on AI generated content and here is what it created: AI-generated content revolutionizes small business marketing by delivering scalable, efficient, and consistent solutions. Through advanced algorithms, businesses achieve optimized messaging with minimal human effort, maximizing engagement and ROI. Embrace AI to future-proof your content strategy today.
That’s a lot of words – and they are factual and technically correct. But it is lacking personality and nuance. What would you rather read?
At Central Florida Media Group, we agree that AI-generated content can save businesses time and money, but it isn’t a magic program to fix all of your content needs. If you need help with content creation, reach out today. We’ve got a group of creative employees (not robots!) ready to step in and assist.
