It’s not just what you say, it’s how you say it. Whether it’s for interpersonal communication or communication from your brand, the same holds true: Striking the right tone is essential. But how can you ensure your brand’s voice and tone not only hit the mark but stay consistent?
We’ve got you covered. Let’s take a look at the importance of tone, and how to establish the right voice and tone for your brand’s website. Want to learn more about branding? Check out our blog.
What Is Tone, and Why Does It Matter?
The tone of voice is how your brand communicates with your audience. This includes things like word choice, writing style, and emotion. It shows your brand’s personality and helps create your brand’s particular identity.
Striking the right tone is essential for effective communication with your audience. The wrong tone will be an immediate turnoff for your audience, while the right one will capture their attention and communicate your brand’s values.
How to Establish Your Brand’s Tone of Voice
When setting the tone your brand will use, here are a few things to consider.
- Who is your target audience? Consider their age, their location, their values, and what they want from your brand.
- What do you want to achieve with your website? Are you selling a product? Showing off a portfolio? Aiming to educate?
With these points in mind, you can use them to guide your tone. Imagine an employee representing your brand. How would you want them to sound? Some examples of different tones include:
- Fun, friendly, and playful — great for young audiences and less serious products.
- Healthy, ethical, and knowledgeable — great for brands focused on health and wellness.
- Serious and authoritative — great for older audiences and business like financial services.
Once you’ve decided on a tone, create guidelines to follow it, such as things like word choice and active versus passive voice. Ensure these guidelines are followed for every page of your website so you can always strike a consistent tone.
The Right Tone Is Key for Effective Communication
Striking the right tone, and doing so consistently, is essential in all your communications with your audience, but especially so when creating a website. It helps to convey your company’s values and works to build your brand’s reputation. Want guidance on establishing your brand’s tone? Contact us today to see how we can help.
