Google Ads (formerly Google AdWords) are a fantastic way to highlight your business and drive traffic to your website. But how do you pick the right key words to use when creating your GoogleAd?
At Central Florida Media Group, we understand the power of words and how the right keywords can impact your advertising success. Read on for some tips on how to start finding the right keywords for your business.
Relevant Words
If you don’t know where to begin, start with your product or service. What words would you use to describe what you sell? Those keywords should mirror both your website and ad copy. By starting with the Google Ad keywords that describe your products, you are ensuring your ads will appear to users who are genuinely interested in what you’re selling.
Still feeling stuck? Put yourself in your customer’s shoes and think about what they may type into google when looking for your product or services. Remember that mainstream terminology may be different from your industry’s vocabulary.
Be Specific
The more specific words you can use the easier it will be to target customers looking for your product. For example, instead of “social media” try “Instagram engagement help”. Remember, you can also use different versions of your keywords, including synonyms and colloquialisms.
Also, using the right geographic phrases is key for local businesses. You can use Google’s location settings to focus your ads in specific regions where your potential customers would be. For example, if you owned a coffee shop in Winterhaven, near Central Florida Media Group’s HQ, your keywords should include “Winter Haven” and “Central Florida.” Using this kind of location targeting can significantly increase the effectiveness of your ads.
It’s a Match!
You can choose the appropriate match type for your keywords to control how close a user’s search will match your keyword. Those options include broad, phrase, and exact.
A broad match will show your ad for searches that include any words in your keyword phrase and in any order, while a phrase match will only display your ad for that exact phrase, with some additional words before or after. An exact match is only going to show the exact phrase in that exact order.
Positives and Negatives
Another kind of keyword match is the negative keyword match. This is a great way to make sure you are always targeting the correct audience. Try negative keywords with your Google Ad to prevent your ads from showing up in irrelevant searches. Remember, you are paying per click, so limiting your scope will ultimately help your ad budget. For example, if you sell luxury handbags, you might add “cheap” as a negative keyword to avoid lower ticket customers. This will help your ad performance and get your ads in front of the people who truly want to buy your product or service.
If you still feel overwhelmed about choosing the right keywords for your Google Ads, don’t hesitate to reach out to Central Florida Media Group! We are here to help you optimize your ad strategy and set you up for success.
