Marketing in the traditional sense follows the old family saying, “the loudest voice is the voice that gets heard.” It means you are broadcasting your message across traditional media outlets: TV, radio, newspaper, etc., to cast a very wide net in the hope your sales pitch is loud enough to make somebody turn their head and buy your product or service.
Adapting to Changing Times
Marketing in today’s world requires a change in tactics. It’s not about who is the loudest. Instead, it’s about who is the smartest and who knows how to reach the right people. Identifying your audience, including where and how to reach them, is only half of the battle. You need to speak their language and captivate them with a story … their story … to win their patronage. How do we accomplish that at Central Florida Media Group? We have a lot of tools in our shed, but honestly, what we pride ourselves on is using the right tools for each individual client. If social media is not the answer for your business as a lead-generator, we won’t recommend it to you. If your website is better served by a blog, we can help you create content for it that will attract new customers and keep your favorite clients coming back. No matter what tools are used, the essential ingredient is the story. You have to be able to tell a good story across multiple mediums (such as niche publications and targeted social media) in different and engaging ways.
That’s what we do for our clients here at CFMG, and that’s why many of them have been with us from the beginning. After all, who doesn’t love a good story, and who wouldn’t want to be your customer if they heard it the way it was meant to be told?