Sponsored content has been around for quite some time, and for good reason. It’s a powerful tool for building your brand because it gets your content in front of your target audience without it coming across as a typical ad.
Let’s take a closer look at what sponsored content is and why you should be using it. Want more tips on building your brand? Check out our blog for more insightful advice.
What Is Sponsored Content?
Sponsored content is material that the sponsor pays a publisher to create and share with their audience. It’s a form of native advertising; in other words, an advertisement that looks like a natural part of the platform. The information is often helpful and pertinent to the publication’s subject matter, which allows it to fly even further below the radar of most readers.
If you open a blog, magazine, newspaper, or website and see articles with language like “paid post” or “sponsored by,” you’re looking at sponsored content. For example, we include sponsored content columns and articles in our Central Florida Health News and Central Florida Ag News publications.
Why You Should Use Sponsored Content
Sponsored content is a highly effective advertising tool, and there are a number of reasons you should be using it.
1. It builds trust in your brand.
The platform — whether it’s a magazine, newspaper, website, or blog — has already earned the trust of the readers. When your sponsored content appears on that platform, the readers will associate the trust they have in that platform with your brand by extension. This gives your brand credibility and trust it would otherwise have to build.
2. It builds brand awareness.
Building an audience, and by extension awareness of your brand, is no small task. With sponsored content, you can gain a massive boost to brand awareness by taking advantage of the platform’s existing audience. This is especially useful for an immediate boost to your brand’s visibility.
3. It’s more successful than a traditional ad.
Let’s face it: Most people don’t like ads. The more obvious an ad is, the less successful it’s likely to be. Enter sponsored content. Because it looks like just another post or article on the platform, users are more likely to not only see them, but engage with them, avoiding the stigma of more overt ads.
Find Out What Sponsored Content Can Do for You
Sponsored content is a powerful tool that lets you advertise your brand without the baggage of traditional advertising. With it, you can build awareness and trust in your brand and attract new customers. Interested? Contact Central Florida Media Group today to get started with your own sponsored content.
