Search Engine Optimization
Website SEO is one of the most important ways to get exposure for your website. Search engines use multiple components to show the right content to the users that are searching, and it can all be broken down into the following:
- Reliability: How reliable is your website? If your site isn’t secure, fast, and well maintained, search engines won’t show your site to potential customers.
- Key words: Are you using keywords on your website? If not, you could be missing out on potential new clients. People use keywords to find the content they are looking for. If you are a shop selling ice cream, but you never mention the word “ice cream” on your website, how are they supposed to find you?
- Meta tags: Meta tags are short lines of code attached to the content on your site that search engines can use to quickly identify content. Those short lines of code also include the keywords for your website.