Social proof, also called informational social influence, is a term that was coined in 1984 by psychologist and marketing guru Robert Cialdini. The term refers to the social phenomenon where people copy the actions of others in choosing how to act. In the marketing realm, this means the more positive reviews a company has, the […]
The Power of Social Proof in Marketing Read More »
Your brand has a great product or service. You’ve got great traffic coming in from your strong SEO content. But you’ve got a high bounce rate and not nearly as many conversions as you’d like. This is a good time to take a closer look at your website and the visitor experience. A clunky website
Top 5 Reasons Visitors Leave Your Website (and How To Fix Them!) Read More »
As a brand, it’s essential to understand your target audience. Not just their age and location — though those are important, as well — but their needs, desires, and the pain points that may keep them from engaging with your brand, especially on social media. Knowing the psychology and the “why” behind your audience’s reason
Understanding the Psychology of Social Media Engagement Read More »
Imagine hosting a grand opening of your business, but when it is time to open the doors – they are stuck and you can’t get them open. Not a good way to make a great first impression. The same thing can happen when you launch your website. Before you hit “Go Live” or “Publish,” there
Skipping a Website Stress Test Can Result in a Stress Fest Read More »
Google Ads (formerly Google AdWords) are a fantastic way to highlight your business and drive traffic to your website. But how do you pick the right key words to use when creating your GoogleAd? At Central Florida Media Group, we understand the power of words and how the right keywords can impact your advertising success.
Don’t Get Stymied by Ineffective Google Ads Keywords Read More »
There are two giants when it comes to online advertising, the ever-present Meta (Facebook/Instagram) and the omnipresent Google. Both platforms have their own unique advantages and can help you reach your target audience, but they operate in different ways. Part of our work at Central Florida Media Group includes helping business navigate online advertising and
Facebook Ads vs. Google Ads: What’s Right for You? Read More »
Data breach emails. Phishing scams. Annoying pop-ups. Website security is more than just internet vocabulary. It is a fundamental aspect of running a successful online presence. In a world where cyber threats are always evolving, ignoring your own website’s security measures have huge consequences. At Central Florida Media Group, we understand the importance of website
Website Security Is More Important Than You Think Read More »
Digital platforms dominate our daily lives, so it is easy to assume that print advertising has been completely overshadowed by flashy online campaigns. After all, why bother with print when everything can be accessed with a simple tap or click, right? Wrong. Contrary to popular belief, print advertising still holds a unique and powerful appeal
Even in a Digital World, Print Ads Still Resonate With Readers Read More »
We all know the saying, “You never get a second chance to make a first impression.” That’s exactly why your company’s website is your first — and sometimes your only — chance to make it or break it. A business website serves as the first impression, point of contact, and often the deciding factor for
5 Key Elements That Can Make (or Break) Your Website Read More »
Social media has become a crucial platform for businesses to connect with their audience, build brand awareness, and foster customer loyalty. However, along with the benefit comes the possibility of negative comments. While no business wants to encounter negativity on their social media channels, it’s essential to know how to handle these situations effectively. Here’s
She Said What?! Navigating Negative Comments on Your Company’s Social Media Read More »