Website Security Is More Important Than You Think

Data breach emails. Phishing scams. Annoying pop-ups. Website security is more than just internet vocabulary. It is a fundamental aspect of running a successful online presence. In a world where cyber threats are always evolving, ignoring your own website’s security measures have huge consequences.

At Central Florida Media Group, we understand the importance of website security. It protects you, your clients, and your reputation.

1. Protecting Sensitive Information

Websites often collect sensitive information from their customers, including personal details and payment information. A hole in your website security can result in identity theft. Weak website security can undermine the trust you’ve built with your customers. As company with an online presence, you have a responsibility to protect your customer’s data through encryption and other security measures.

On top of your customers’ information, weak website security can expose your own business to malware, viruses, and scammers who can compromise your internal systems and business data. Having a plan in place for website security not only protects your customers, but it can protect your business assets as well. 

2. Increasing Cyber Threats

With the innovation of AI and data mining, the frequency and sophistication of cyberattacks are on the rise. And, unfortunately, small businesses are easy targets. In fact, according to a recent study from Accenture, 43% of cyberattacks are aimed at small businesses, but only 14% are adequately prepared to defend themselves. Set yourself up for success by implementing advanced security measures like firewalls, encryption, and teaching your employees about phishing scams is crucial in mitigating the risks. 

3. Breach of Trust

A breach in your website’s security can lead to an immediate loss of customer trust and loyalty. You could spend years building brand loyalty and lose it in an instant. Remember that a security breach can affect your public image, reputation, and income. Additionally, compromised websites may be blacklisted by search engines, which would result in a significant drop in your website traffic, lead funnels, and visibility.

Did you know that 60% of small businesses that suffer a cyber-attack go out of business within six months? The saddest part is that many of these incidents could have been prevented with proper security measures.

4. Recovery Costs

Recovering from a cyberattack is a lot more than wiping a virus off your computer. It involves identifying and removing malware, restoring data from backups, and plugging the “holes” in your existing security measures.  The process is time-consuming and often requires the expertise of cyber security professionals. According to Verizon Business, the 2019 average cost to recover from a ransomware attack was $84,000.

Now that you know the cost to reactively fix cybersecurity issues, you can understand why proactively investing in security measures like SLL certificates, employee education, and vulnerability scans is more cost-effective. Being proactive can save you substantial amounts of money and give you peace of mind that your company and your clients’ information is protected. 

Is Your Site Safe and Secure?

Website security and data protection are not optional; they are crucial aspects of your business operations. In a cyber landscape that changes daily, neglecting your website security can lead to serious repercussions. At Central Florida Media Group, we create and manage websites with these points in mind to ensure your site is secure.

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