The Case for Evergreen Content

A lot of content is focused on striking while the iron is hot, grabbing onto that momentary interest in the latest trend to draw in readers. But there’s another type of content that’s focused on always being relevant.

Enter evergreen content. In this blog, we’ll talk about what evergreen content is, and why it’s beneficial for your blog. For more content creation tips from Central Florida Media Group, check out our blog

What is Evergreen Content, and How Do You Use It?

Evergreen content takes its name from evergreen trees, which never lose their leaves. In much the same way, evergreen content is content that never loses its relevance. No matter the time of year or what’s trendy, evergreen content is always relevant and able to draw traffic to your site.

But how do you create evergreen content? We’ve got you covered with some tips:

  1. Find an Evergreen Topic: The subject of evergreen content should be something that remains relevant over time. These can be foundational concepts in a given field, for example, “Keyword Research 101,” or common questions from customers, such as “How Do I Use Fertilizer in My Garden.”
  2. Make Sure Your Content is High Quality: For your evergreen content to be truly successful, it will have to be impeccably researched and written. This not only ensures the content remains relevant and engaging, it helps establish your authority in your field. Consider adding things like case studies, quotes from experts, and real actionable advice, in order to increase the quality of your content. 
  3. Don’t Forget SEO: Of course, even a high quality piece of evergreen content can go unread without proper SEO. Be sure to include relevant keywords, search engine friendly headlines, and meta descriptions, so that you can rank on SERPs and get your content in front of readers. Learn more about keywords in this blog.
  4. Be Sure to Update Periodically: Even if the content is evergreen, it will still benefit from periodic updates. This will ensure information is accurate and up to date, and allows you to incorporate the most recent developments. 

Evergreen Content is Key to Building Traffic

By harnessing the power of quality evergreen content, you can build ongoing traffic and grow your business. From evergreen content to website design and more, the experts at Central Florida Media Group are here to help. Contact us to learn more about what we can do for you. 

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