Understanding what search engines are looking for is important for the success of your website.
Your website may have great products or content, but if it doesn’t have a high Search Engine Optimization (SEO) score, your odds of ranking high in a search engine are slim. There are four categories that go into the SEO score.
- Technical
- Content
- User Experience
- Mobile
Today’s blog from Central Florida Media Group will show you how to improve your website’s SEO score according to these four categories. To get expert help for your site, we invite you to reach out to us on our website.
- Technical: Many of the elements involved in technical SEO are considered as part of the final edits to the site, but problems can typically be avoided when planned in the beginning stages of the website’s design. Technical SEO refers to how search engines can crawl and index the site, if there are any error codes or redirects, or if the page loads slowly or the connection is not secure. Considering these aspects early on will help your site succeed in this category.
- Content: Is your content free of spelling errors, broken links, and duplicates? Then you’re on your way to a high content ranking. This category refers to how your audience interacts with what’s on your site. High user engagement will boost your ranking and show search engines that your content is relevant. Keep content up-to-date to improve your score, even if that means updating older content.
- User Experience: When users access your site, can they find the content they need to get to in as few clicks as possible? Does your link structure and hierarchy make sense? Do pages and embedded images load quickly? All these factor into a great user experience rating. Out of the four categories, this one carries the least weight.
- Mobile: The mobile experience is more important now than ever. While your site might look great on the computer, if it doesn’t adapt well to the smaller screen, your mobile rating will plummet. Keep the mobile experience in mind when designing for best results.
At Central Florida Media Group, we know the website design and site-ranking process can be overwhelming. That’s why we offer a variety of services so you can pick what’s right for your business. Ready to learn more? Visit our website to see what we can do for you.
