To reach a broader audience and build brand loyalty, businesses need to stay connected to their customers. A good marketing plan includes more than just advertising – it’s about having direct communications with buyers. Newsletters are publications sent to customers and stakeholders, typically via email, that provide business updates, featured products, and events. Newsletters aren’t just for boosting sales, but for creating relationships with your customers, too. While this form of content marketing does often increase short-term sales, we at Central Florida Media Group ensure that your newsletters have a long-lasting effect on your business. With over 75 years of combined experience, we help businesses thrive by finding the best marketing tactics.
Newsletters Make Business Sense
Here are some ways that newsletters will help your business.
- Repeat customers. By building relationships with customers, you build brand loyalty. People are drawn to companies that put their customers’ needs first and keep them updated on recent news. Sending out weekly or monthly emails ensures that your business will stay at the front of the customer’s mind.
- Reach more people. Unless you’re paying to get your social media content in front of your target audience, you may have a difficult time getting your message in front of the right people. When you send out a newsletter, it goes directly to a personal inbox. Additionally, virtually everyone has an email address whereas some people in your target audience may not frequently use social media or follow brands on those platforms.
- Increase brand awareness. Newsletters give you the opportunity to share important and exciting news that your audience may not know. By personally reaching out to them, you provide credibility on your brand’s specialties and show that your business is trying to do more than just drive sales. You want to show your customer that they deserve the best experience and that you can offer that.
Customer Engagement Is Key
Conveniently local to Winter Haven, Central Florida Media Group serves both large and small companies throughout Central Florida and the U.S. We can help you connect with customers in a meaningful way with a targeted newsletter and marketing plan that will grow your business. Contact us so we can create a customized plan for your business.
