Social media is a powerful tool for small businesses in many ways, but perhaps the most powerful use for it is engaging with your customers. Used correctly, social media can help you not only attract new customers but also retain them long-term. But how exactly do you do that?
In this blog, we’ll cover just that. Here are some tips for how to attract and retain customers through social media. For more tips on how to get the most out of social media for your business, check out our blog.
1. Keep Your Content Relevant and Informative
When current and potential customers go looking for answers, your social media pages will be one of the first places they check. Create content that reflects this need, such as how-tos, product demos, and answers to frequently asked questions. Want more tips for creating quality content? Check out this blog.
2. Engage With Your Existing Customers
One of the best ways to retain customers and build loyalty is by engaging with them on social media. If people are talking positively about your brand, like and comment on the post. Provide social media customer service by responding to complaints and issues. Engagements like this will help build your brand reputation and secure lifelong customers.
3. Find Potential Customers
It’s easy to find buzz about your brand when people are talking about it on social media. But what about the people that don’t know about you yet?
Enter “social media listening.” Search for relevant questions, keywords, hashtags, and phrases associated with your company, and search for them on social media. This will let you find people with a clear need you can respond to, creating new customers in the process.
4. Try Contests to Attract Leads
One of the easiest ways to attract new customers is with contests. It’s an easy way to attract new followers who will post on your page, as well as engage with your post and share it with others. That means more traffic to your page and more leads for new customers. Plus, a contest doesn’t have to be expensive; a simple prize like a voucher for your business is one great affordable option.
Harness Social Media to Build Your Business
With smart use of social media, you can grow brand awareness, build your customer base, and ensure loyal customers for years to come. If you’re looking for expert help with your social media strategy, contact Central Florida Media Group today to see how we can help.