One of the most powerful tools for building your brand is content marketing. With a good content marketing strategy, you can establish your brand as a leader in your space and build trust with your audience.
In this blog, we’ll go over what content marketing is, as well as why and how you should use it. For more content creation tips, visit our blog or reach out to us here at Central Florida Media Group.
What Is Content Marketing?
Content marketing, simply put, involves the creation and distribution of material that doesn’t explicitly promote a brand but instead generates interest in products and services within the industry. The material can be blogs, newsletters, social media posts, videos, and basically any form of media that qualifies as content. Ideally, content marketing should show your expertise on a topic and demonstrate value to potential customers or clients.
Why Use Content Marketing?
Content marketing is a powerful tool to grow your business. By building your online presence with content, you can:
- Increase visibility and build your customer base.
- Increase customer loyalty and positive perception of your brand.
- Establish yourself as an authority in your field.
- Drive traffic to your site and build leads.
How Should You Use Content Marketing?
There are four main stages to getting started with content marketing.
- Identify your audience
Who do you want to market it to? What are their priorities, challenges, and preferences?
- Consider formats
What’s the best type of content for your audience and your current phase in the sales cycle? This may be a video, a blog article, or something else.
- Consider how to distribute your content
Will it be on your personal blog? Via email? Consider your audience and where you can best reach them.
- Determine a sustainable schedule
You’ll want to create a short-term plan for the next three to six months. Content should be consistent, but your schedule shouldn’t be overambitious. To learn more about planning your content, check out this blog.
Content Marketing Is Essential for Growing Your Business
If you want to grow your brand in the modern age, having a solid content marketing strategy is essential. If you’re looking for advice on how to develop your own content marketing strategy, contact Central Florida Media Group and we’ll create a custom marketing plan just for you.