You may not realize it, but email is one of the most powerful marketing tools available. An astonishing 99% of people check their email every single day, while 50% of people buy from marketing emails at least once per month.
Still not convinced? Here are the top 5 reasons you should be using email marketing. Want more expert tips for reaching your customers? Check out our blog, or reach out to us here at Central Florida Media Group directly.
1. It lets you personalize content.
Blogs or social media content are the same for everybody. But with an email, you have multiple options for customization that let you personalize your outreach. This can be as simple as including the contact’s name in the email, or segmenting geographically.
2. It Improves sales.
Email marketing is also a hugely powerful tool to increase sales. In fact, 59% of respondents said that marketing emails influence their purchase decisions. They allow you to feature products and services, deliver special offers, and more
3. It drives traffic to your site.
Say you have some top-notch content. How do you actually get eyes on it? Unsurprisingly, one of the best ways is email marketing. It can drive traffic to your site and improve your SEO. Want more help improving your SEO? Check out this blog.
4. It helps you communicate with your audience.
Good communication with your audience is one of the most key aspects of marketing. And few methods are better than email marketing. A good email lets you reach your audience, especially your brand ambassadors, and keep them engaged and informed.
5. It’s highly cost effective.
Traditional marketing campaigns can be pricey and take a while to produce.
Email marketing, however, is much simpler and more streamlined. An email can be produced in a single day, and costs very little as well. That means it’s easy to stay within time and budget constraints.
Email Marketing Is a Hugely Effective Tool You Should Be Using
Email marketing is cost effective, quick and cheap to produce, and helps drive sales and site traffic. For these reasons and many more, it’s one of the most effective tools in the marketing tool kit. Want expert advice on how to develop your own email marketing strategy? Contact Central Media Group today to see how we can help.