Social media is a powerful tool for building your brand or business, but without engagement from your audience, you’re unlikely to see much success. By engagement, we mean interactions with your content, such as likes, comments, and shares. But how can you increase your engagement on social media?
1. Create content that grabs attention.
If your content isn’t interesting, your readers will likely scroll right past it. Instead, you should ensure your content is both compelling, and relevant to your audience’s interests, needs, and wants. Be sure to keep this in mind every time you create content.
Attractive visuals are another way to grab attention. As often as possible, include relevant, high-quality photos, GIFs, videos, and other visuals. Want more tips on creating quality content? Check out this blog post.
2. Make smart use of hashtags.
Hashtags are the main way people search for content on social media, so using them is essential for attracting engagement. Include short, memorable, and relevant hashtags with all of your content to ensure readers can find it. And, be sure to look at trending topics and hashtags when planning hashtags for your own posts. One note of caution: Be conservative with your use of hashtags. We typically recommend a maximum of about 3-4 per post.
3. Interact with your followers.
Social media engagement is a two way street. If you want engagement from your followers, you’ll have to engage with them. That means doing things such as liking and replying to questions and comments from them, as well as responding to mentions and tags. This will help create conversations, provide insight, and build brand loyalty from your followers.
4. Don’t forget your CTAs!
CTA stands for Call To Action, and it’s one of the most powerful tools available to increase engagement. A CTA is a phrase encouraging your audience to take action. Include CTAs to do things like sign up for a newsletter, make a purchase, or click a link to help drive engagement.
With These Tips, Building Engagement Will Be a Breeze
By following a few simple tips, you can massively increase your engagement on social media and grow your brand. Looking for expert advice on your social media strategy? Don’t hesitate to contact Central Florida Media Group today to see what we can do for you.