What Is Visual Hierarchy and Why Does It Matter?

Visual hierarchy is the act of putting your most important information or content at the top of the page and the information that’s less important at the bottom of the page. We see this method all the time, from news articles to marketing posts from businesses on social media. Learn why the visual hierarchy method is an effective tool for your site in today’s blog from Central Florida Media Group. To learn more tips for your website, visit our blog

  1. Decreases Bounce Rate
    When users can easily find the information they’re looking for on a website, they’re more likely to stay on the site for a longer period of time, which decreases the bounce rate. If they can’t find what they’re looking for because it’s buried in the middle of a long article, they’ll click away back to a search engine to look elsewhere. 
  1. Improves Conversion Rates
    If your audience understands the visual hierarchy you’re using, they’ll respond better to your product. That means a few well-placed callouts and CTAs will work more effectively to encourage your users to the sale. Learn about another way you can drive users to your product in this blog.
  1. Builds Authority
    Using visual hierarchy, your website has built authority and trustworthiness by being known for providing clear, easy to access information on whatever your product or business is. That means users will come back to your site again and again knowing they can find great information here. 
  1. Makes Creating Future Content Faster and Easier
    Visual hierarchy isn’t just for a single blog or piece of content, it can also help you continue to expand your web creativity. For example, if you run an automotive repair business, you can use this method for your content like this: decide on a pillar topic you’d like to educate your customer on, like “getting your car to 200K miles,” then create content within that hierarchy that relates to that highest topic.

We’re here to make the process of creating new content and structuring your existing website content easy and seamless. Contact Central Florida Media Group to learn more about our services.

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