Many small business owners think they don’t need a social media presence. Many have the impression that only bigger companies need social media to connect with their clients. But in fact, this couldn’t be further from the truth. In this day and age, a social media presence is a must for any business, whether it’s […]
Think Your Small Business Doesn’t Need a Social Media Presence? Think Again Read More »
Sponsored content has been around for quite some time, and for good reason. It’s a powerful tool for building your brand because it gets your content in front of your target audience without it coming across as a typical ad. Let’s take a closer look at what sponsored content is and why you should be
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To reach a broader audience and build brand loyalty, businesses need to stay connected to their customers. A good marketing plan includes more than just advertising – it’s about having direct communications with buyers. Newsletters are publications sent to customers and stakeholders, typically via email, that provide business updates, featured products, and events. Newsletters aren’t
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Social media metrics provide essential data that enables you to analyze the success of your social media campaigns. They tell you how many people saw your content, how your audience is growing, and more. But which metrics should you be focusing on? Social media management is one of the many content marketing and advertising services
Social Media Metrics You Need to Know in 2024 Read More »
One of the things we specialize in here at Central Florida Media Group is building and maintaining websites. We regularly analyze website traffic with our clients as a measure of their progress. When we talk about the “traffic” to your website, we are talking about the visitors who arrive on your page every day. Typically,
Can You Spot (and Stop) the Bot? Read More »
Launching your website is an exciting milestone for your brand. It means a whole new way to connect with your audience and build leads. But how can you prepare for launch, and what should you expect after going live? At Central Florida Media Group, we have experience designing and optimizing websites, so we can speak
Website Baby Steps: Getting On the Right Path Read More »
First impressions can make or break you, and that goes for websites as well. When users arrive on your homepage, there’s certain information they expect to find, and it’s important that you provide it. But what information is that exactly? At Central Florida Media Group, we build clean professional websites that reflect your company’s character
What First Impression Does Your Website Make? Read More »
It’s not just what you say, it’s how you say it. Whether it’s for interpersonal communication or communication from your brand, the same holds true: Striking the right tone is essential. But how can you ensure your brand’s voice and tone not only hit the mark but stay consistent? We’ve got you covered. Let’s take
Does Your Website Match Your Brand’s Voice? Read More »
Creating a consistent brand identity is essential for being recognized by your customers. But how can you ensure consistent branding? The answer: Establish brand guidelines. Let’s take a closer look at what brand guidelines are, and how to establish them. Looking for more guidance? Check out our blog. What are Brand Guidelines? Brand guidelines are
Avoid a Brand Identity Crisis Read More »
So you’ve enlisted the help of a professional team to help build your website. At Central Florida Media Group, we want your website to turn out exactly how you envision it. There are ways you can help us along the way by effectively communicating your desires so you can easily get the final product you
How to Communicate With Your Website Designer Read More »