Search engines — they’re constantly changing their algorithms and specifications to better deliver results to their users. That’s why marketing experts are needed to stay up-to-date on search engine updates. Search engine visibility is pivotal to your business’ success. Understanding the complex journey search engines go on to discover and rank websites will help you […]
The Journey to Your Site: How Search Engines Work Read More »
Social media is a powerful tool for small businesses in many ways, but perhaps the most powerful use for it is engaging with your customers. Used correctly, social media can help you not only attract new customers but also retain them long-term. But how exactly do you do that? In this blog, we’ll cover just
Social Media Indispensable for Attracting, Retaining Customers Read More »
SEO, or Search Engine Optimization, is essential if you want to build your brand’s presence online. While you might know that it can make or break your site, you might also be left wondering just how to improve your SEO. Thankfully, we have all the answers. Let’s take a look at 5 tips for how
There’s More to SEO Than You Think Read More »
Social media is a powerful tool for building your brand or business, but without engagement from your audience, you’re unlikely to see much success. By engagement, we mean interactions with your content, such as likes, comments, and shares. But how can you increase your engagement on social media? Don’t worry, Central Florida Media Group can
Want to Increase Engagement on Social Media? Here’s How Read More »
You may not realize it, but email is one of the most powerful marketing tools available. An astonishing 99% of people check their email every single day, while 50% of people buy from marketing emails at least once per month. Still not convinced? Here are the top 5 reasons you should be using email marketing.
Top 5 Reasons You Should Be Using Email Marketing Read More »
One of the most powerful tools for building your brand is content marketing. With a good content marketing strategy, you can establish your brand as a leader in your space and build trust with your audience. In this blog, we’ll go over what content marketing is, as well as why and how you should use
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There are a variety of digital advertising techniques that you can use to reach your target audience. With audiences becoming increasingly sophisticated, there comes a need for more sophisticated forms of advertising. Enter native advertising. In this blog, we’ll cover just what native advertising is, and how you can use it to your advantage. For
What Is Native Advertising, and How Can You Use It To Your Advantage? Read More »
A lot of content is focused on striking while the iron is hot, grabbing onto that momentary interest in the latest trend to draw in readers. But there’s another type of content that’s focused on always being relevant. Enter evergreen content. In this blog, we’ll talk about what evergreen content is, and why it’s beneficial
The Case for Evergreen Content Read More »
Generative AI is the hot new topic on everybody’s lips. From generating lifelike images in Midjourney to full scale articles in ChatGPT, the promises of this new technology are hard to deny. We’ve previously talked about the importance of having a blog on your site. If you do have one, you may have considered taking
While AI Can Be Tempting, Here’s Why You Want Our Writers Creating Your Blogs Read More »
Visual hierarchy is the act of putting your most important information or content at the top of the page and the information that’s less important at the bottom of the page. We see this method all the time, from news articles to marketing posts from businesses on social media. Learn why the visual hierarchy method
What Is Visual Hierarchy and Why Does It Matter? Read More »